South African Micro Business Awards (SAMBA) Official Launch and Opening of 2025 Applications

Johannesburg, South Africa – July 2, 2024 – The South African Micro Business Awards (SAMBA) Program is thrilled to announce the official launch and opening of applications for its 2025 edition. This prestigious program, dedicated to recognizing and fostering the hard work and dedication of informal businesses across South Africa, is now accepting applications from eligible candidates.

Established to acknowledge and support the diligence of the informal economy, the SAMBA Program stands as a cornerstone in the development of South African micro-enterprises. By celebrating the contributions of these small businesses, SAMBA 2025 aims to facilitate a robust economy and a sustainable future for all.

Eligibility and Benefits:

Informal businesses from all provinces across all sectors, including youth entrepreneurs, women entrepreneurs, entrepreneurs with disabilities, and non-profit organizations (NPOs), are encouraged to apply. SAMBA 2025 offers numerous benefits to participants, including:

Recognition: Acknowledgement of contributions to the economy.

– Mentorship and Training: Opportunities for personal and business development.

Financial Assistance: Support to help overcome challenges and achieve full potential.

– Networking: Access to industry leaders and fellow businesses.

Syndiah James, the winner of SAMBA 2024 and founder of First Light Import and Exports, highlights the impact of the awards: “Winning SAMBA 2024 was a game-changer for my business. The recognition and support I received not only boosted my confidence but also opened doors to new opportunities. SAMBA is more than just an award; it’s a lifeline for small businesses striving to make a big impact.”

A Catalyst for Economic Development:

SAMBA 2025 is more than an awards program; it is a catalyst for economic development. By championing the informal economy, SAMBA empowers these enterprises to become significant drivers of economic stability and innovation in South Africa. Through mentorship, training, and financial assistance, the program helps businesses overcome challenges and achieve their full potential.


Applications for SAMBA 2025 open on July 1, 2024. With the main Launch of the awards scheduled to take place on July 4, 2024, from 10h00, at the Wembley Sports Stadium, in Turffontein, Johannesburg. We look forward to unveiling the Face of SAMBA 2025 and the associate Ambassadors across South Africa as we are celebrating the exceptional contributions of South Africa’s informal economy.

For more information about upcoming events and how to participate, please contact us at 087 094 8584 or

For Media  Contact:

Themba Ndlovu

IEDF National Head of Media and Communications

067 327 7189

About IEDF:

The Informal Economy Development Forum (IEDF) plays a leading role in fostering innovation and transformation within the informal sector. By creating opportunities for informal businesses through training, development, and market access, IEDF advances business sustainability and resilience. We work closely with NGOs and NPOs to build sustainable communities across South Africa.