Informal Economy Development Forum Launches Groundbreaking “Changing Wheels on Heels” Campaign in the Automotive Sector

The Informal Economy Development Forum (IEDF) is excited to announce the launch of its pioneering campaign, “Changing Wheels on Heels,” set to transform the landscape of the automotive sector. The campaign, a significant step towards promoting inclusivity and empowerment, is scheduled for launch on the 12th of December 2023.

About the Campaign: “Changing Wheels on Heels” is an initiative born out of the HerStory campaign by the Informal Economy Development Forum. The campaign aims to break barriers and stereotypes in the automotive sector, traditionally dominated by gender-specific roles. By fostering inclusivity and empowering women to take the wheel, the campaign envisions a transformative shift in the industry.

Launch Event Details:

Date: 12th December 2023

Time: 17h00

Location: Cape Town

The launch event will feature keynote speakers, industry experts, and inspiring stories from women who have made remarkable strides in the automotive sector. Attendees can expect engaging discussions, networking opportunities, and a platform to celebrate the diversity and resilience of women in traditionally male-dominated fields.

HerStory Campaign Background: The HerStory campaign, initiated by the Informal Economy Development Forum, is dedicated to amplifying the voices and contributions of women across various sectors. “Changing Wheels on Heels” is a natural extension of this mission, aiming to dismantle gender stereotypes and create a more inclusive environment within the automotive industry.

Quotes: “As the Human Capital Director, Yolanda van Dyk, I believe ‘Changing Wheels on Heels’ is not just a campaign; it’s a transformative movement. By empowering women in the automotive sector, we’re not only breaking stereotypes but also steering the industry towards a future of inclusivity, diversity, and unparalleled innovation. It’s not just about changing wheels; it’s about shifting paradigms and ensuring that every woman has the opportunity to drive her own narrative in this dynamic industry.”

Get Involved: The Informal Economy Development Forum invites individuals, organizations, and stakeholders to join hands in supporting “Changing Wheels on Heels.” By breaking down barriers and encouraging diversity, we can pave the way for a more inclusive and thriving automotive sector.

Contact Information: For media inquiries, interviews, or additional information, please contact: Keziah Zachariah Head of Media Informal Economy Development Forum media@iedf.org.za