The IEDF Announces and Welcomes National Head of Marketing.


The start of a new year for the IEDF has brought along refreshingly new faces and skill sets. We are delighted to welcome our newly appointed and highly regarded marketing leader, David Nhlapo to our team.



David Nhlapo, born in Queenstown, Eastern Cape, is a seasoned Branding and Marketing guru with more than 17 years of global experience within FMCG, Pharmaceutical, B2B as well as the informal sector.


David holds a Bachelor of Social Science Degree from the University of Cape Town as well as a Post-Grad Certificate in Business Principles Management from SAÏID Business School, Oxford University where he majored in Business Administration and Marketing Management.


Tell us about a famous “Quote” that you carry with you throughout your journey as a Marketing Expert?:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Who are you not to be? –  Marianne Williamson, 1992.

The above quote is my sole purpose in joining the IEDF, my light has been ignited and I am a vessel in “unconsciously giving [our] people permission to do the same”.

Marketing is my forte; how brands are strategically marketed and sold resonate with millions across the globe so much so that people see themselves synonymous with the brands they buy into.

It is my vision that the most significant quarter of our GDP, estimated at $325bn US will be touched directly by the indefatigable efforts of the IEDF. I believe it is the change we will affect in this sector, that will alleviate a lot of South Africa’s social & economic ills.

What are your aspirations for the IEDF within the next 90 Days and 12 months?:

My vision over the next 90 days is first to mobilize this sector by strengthening our database, centralizing our communication, and building on what the current team has already established within the sector. With our marketing team we wish to enhance an inclusive community dialogue across the 9 provinces of South Africa – the informal economy needs to feel a sense of Ubuntu, belonging, purpose, dignity, and respect. This is no easy feat, however with the zeal, dedication, and loyalty of the broader IEDF team and our partners it can be achieved.


Successful completion of the above goal will augur well into our 12-month vision for our government to pay attention, collaborate and partner with us. Within the next 5 years the IEDF will be a global force to be reckoned with.